Instagram took advantage of this opportunity before anyone else could. They developed a brand-new feature by the name of Instagram Reels. With this new feature, Instagram attracted all the Tik-Tok users and it further became more popular.
In, India Digital Marketing is growing rapidly. Brands want to collaborate with the young and famous faces. While filming, the videos on Instagram Reels a lot of users gained noticeable popularity. It is very easy to use this feature all you must do is open Reels section right beside “Live” and “Story”. It has features like Editing, Filters, and special effects which further enhance your videos. Currently, Reels has four highlights Speed, Effects, Audio, and Timer.
At present Instagram Reels allow a 15-second timer, which can further increase as the apps developed. With the help of a green screen, you can create a movie-like video.
Nowadays, audiences like to watch short video content rather than one-hour long documentary movies. Young children also use this platform to raise their voice against a social issue or spread awareness. It inspires many people and helps them earn a decent amount in this entertainment business.
Instagram is currently leading the Appstore charts. With its prominent features like tagging the brands, presenting ads, and swipe up feature acted as a game-changer for many. It not only gave a face to new brands but also helped bloggers getting popular in the virtue of being interesting.
It also focuses to present real and authentic content. After the ban of Tik-Tok, many users were disheartened, as they started their livelihood from this particular app. Soon after Instagram Reels, it attracted all the users of Tik-Tok which was in abundance. The idea was to give their users the same kind of look and feel as they got from Tik-Tok. Just after the announcement of this feature, it gained fame and a lot of users joined it. New Instagram accounts were logged in just to use this feature.
We saw significant growth in brands on Reels. They found it easier to convey their message on this transparent app with their consumers. They are changing the perception of their ideal social image and find Instagram Reels comfortable and authentic. At the end of the day, it also depends on the brands that how they choose to use this platform and interact with their users in the most interactive and fun way. Videos can help them sell their products and have a transparent communication system.
So, if you still have not discovered this feature you should go and check it out today!