Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas and Symfony. Magento source code is distributed under Open Software License (OSL) v3.0. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers. Magento was acquired by Adobe Inc in May 2018 for $1.68 Billion USD.
Magento is perhaps the best ecommerce platform out there. It’s built on open-source technology, which means you can get the software for free. If you want to create an online store and want to start your own business of selling and buying stuff online, Magento is your go-to platform!
A Magento E-commerce development company is capable of creating a great E-commerce store using a wide array of features such as Magento debugger, EcomDev PHP unit, easy temple path hints, multistore search fields, and more. These amazing features and many other functionalities of Magento encourage e-commerce companies to choose Magento over several other E-commerce development platforms.
Presently Magento ecommerce platform powers 29.89% of all online stores. It is a noteworthy statistic. With such a substantial market share, the CMS has continued to maintain its lead amongst all other competitors for ecommerce stores.
Brands like Samsung, Nike, Ford, Foxconnect, Lenovo, Olympus, Men’s Health, Vizio, Nestle, and million others – from medium to small commercial enterprises – use Magento ecommerce CMS.
The growing number of Magento ecommerce stores reflects the fact that you, as an ecommerce web store owner must get ready for Magento-driven revolution in the ecommerce scenario.
Magento being an open source E-commerce platform is a top choice for developers as anyone who knows about Magento can use it to their advantage.
The Magento Community Edition is absolutely free. You can choose and install any Magento CE version of your choice. If you are a Magento expert, you can speed up the performance of your Magento online store and promote your ecommerce website with new features and functionalities by developing or installing the Magento modules.
The platform supports online retailers to customize their websites aligned with their business preferences. You can find a huge library of modules at the Magento Connect/Marketplace. These modules not only help you raise your game as a Magento website developer but also accelerate your growth simultaneously.
Using a multi-store option on an E-commerce portal is indeed a fascinating idea. Magento could be the best choice if you wish to apply a comprehensive multi-store strategy on your online store. Magento is a favorite choice with many online businesses for a multi-store strategy that allows you to create and manage multiple online shops from single dashboard. This feature is time-saving, and makes website development solutions much easier as it allows to add products to multiple stores in one go.
Every E-Commerce business owner wants their online business to rank higher on search engine results pages; and once they reach atop, they take all steps to ensure that their websites shows on the first page of search results and stays there for long. This feat is unachievable without SEO. Magento is an SEO-friendly platform. It comes loaded with features including SEO friendly URL structure, sitemaps, positioning layer, URL rewrites, tags, descriptions, etc. that helps your ecommerce website rank higher in search engines thereby facilitating your buyers easily discover you online. Integration of SEO plugins and extensions can help your website rank higher by making it friendlier and easily traceable by Google bots, for better search engine result page positioning.
One of the prime reasons why Magento for E-commerce enjoys a powerful position amongst its competitors is due to the dedication of the Magento Community. This vast community includes numerous dedicated developers, programmers, bloggers, project managers, product managers, CEOs, etc. around the globe, who are readily available to lend support and assistance to the huge Magento Community every day.
The Magento Community always ensures that everyone gets the support they seeking. If a developer faces any issue with Magento E-commerce website, they can always count on the ever trusted community for help in the form of proper guidelines and fixes for the given issue. It is a secure and speedy platform, thanks to the regular updates. All credits to the prompt and ever supportive Magento Community for being ready to help always.
Magento has the largest selection of high-quality extensions all over the globe. These extensions provide the ability to extend the features of a Magento store at any given point of time. For instance, when you start an online store, you may not require a Cash on Delivery extension; however, this can be added later, as and when the demand grows. The Magento Marketplace has extensions provided in different categories including marketing, payments, customer support, accounting, sales, analytics, shipping, as well as for site optimization.
Magento is one of the safest bets when it comes to reducing page load time, query processing and other static operations, it ensures quality performance of your E-commerce website. It ensures optimum performance of your website while using minimal server resources.
Magento is also highly favored for its thousands of extensions that can be used for customization purposes. You can make your E-commerce website stand out by adding new customizations of your choice and liking
According to the user requirements, only a few hundred milliseconds of latency processing can completely destroy the chances of E-commerce websites with potential customers. Magento, coupled with modern technology such as Varnish, Memcached, Redis, FPC, and optimized database options, can rightly cater to the necessities of various E-commerce businesses and their clients.
One of the highly significant benefit offered by Magento is its ease of integration. Magento enables every single store to be customized. By permitting integration from third parties, Magento provides more choices to customize an online store. Magento for ecommerce websites allows you to integrate quickly with a large number of third-party services including payment gateways, database applications, transportation, shipping, order tracking etc. Also, the Magento platform offers you with built-in Google tools such as Google Analytics, Google Checkout, and Google Base to help you monitor your website’s performance while keeping an eye on the latest Magento E-commerce trends.
Considering the comfort of customers, the incorporation of various popular modes of payment on e-commerce websites has become mandatory. Magento supports almost all popular payment methods such as PayPal, Authorize.net, Google checkout, Amazon payment, bank transfer, cash on delivery and other methods. If you own an E-commerce store, we suggest you to provide your users a variety of payment options, so that they can freely choose their preferred more of payment and shop hassle free from your E-store.
Currently, with more than half of all internet traffic shopping from a mobile device, it is extremely important to make sure your website is competent for mobile viewing. It is now statistically highly likely that E-Commerce customers are interacting with your website from a smartphone or tablet than a desktop or laptop. We are living in a mobile age and a huge part of online shopping happens on mobile devices.
In order to make your online business successful, you must concentrate your efforts in catering your mobile-savvy buyers. This is why Magento for ecommerce is compatible with smartphones. Magento offers the opportunity for websites to have a responsive design so that they can provide a seamless user experiences across a variety of screens. The Cross-platform compatibility, cross-browser compatibility, and device form agnostic capability of Magento makes it fit for the current times. Magento supports HTML5 to maximize the shopping experience on mobile. Moreover, it supports video and has the ability to adjust the image size.
Magento ecommerce website offers you the option to customize anything you want. With a built-in drag and drop feature, you can get an exceptionally smooth and seamless mobile shopping experience.
E-commerce websites are a great bet for hackers, thanks to the sensitive data they contain, including credit card information of various buyers. Thus, no wonder security is one of the prime priorities for all Magento developers and users. Magento is compliant with PA-DSS, unlike a few other E-Commerce solutions that are available in the market and follows the globally accepted security standards. Big businesses with a global level presence are more concerned about the safety of the payments they collect from their buyers online; and they know that Magento meets their security needs perfectly. Magento helps E-commerce businesses to provide their customers with secure payments options and worry free shopping experience.
Magento does not force businesses to remain with the hosting that comes with this platform and permits every E-Commerce store to freely choose a hosting company based on its individual needs and requirements. This offers E-com businesses the liberty to have ownership of their own files and to select the hosting companies that they want for their website.
Another popular feature of Magento for E-commerce is that it allows you to perform multiple tasks at the same time, which lets you monitor your Magento website’s performance and work on other important tasks simultaneously. Magento endeavors to saves your valuable time. Merchants and developers can also manage all of the items, billings, customer information with just a single and user-friendly admin panel that the CMS offers.
Magento is a super popular and rich platform meant for both B2B and B2C markets. It is highly robust in nature and Magento Commerce Cloud provides a high availability, secure, and fully managed hosted solution for your E-commerce business that can very well be relied up on for uptime and performance. Also it is affordable as compared to other CMS platforms and still offers a range of wonderful features such as segmentation with targeted offers, return management authorization, price and promotions, improved catalog management, easy integration, a customizable CMS, and many more. Thus, if you are looking for owning your own E-commerce website with ample of excellent features without burning a hole in your pocket then choose Magento
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